Eaton Centre, bottom floor. Toronto, Ontario
Natural Markets food court was an interesting undertaking - we were charged with creating all the digital menu's and kiosks within a space that had some 8 different restaurants. The challenge was that each venue had its own quirks and menu structure, so we had to create what was essentially a framework to support all the different permutations of menu combinations. We did many revisions, as you'll see below, but I think the final design was pretty sharp.
The next piece we were tasked with was creating a self order kiosk. The kiosks would follow the design language pioneered in the Digital Menu's, which is why they changed a fair bit over the course of the project.
Finally, they wanted an art piece to bookend one of their hallmark areas in this new food court - the children's area. They wanted something that spoke to their local vibe, while being fun and encompassing the brand's values.
I came up with this farmers crate tree they could build, it spoke to their need for local, it looked really interesting, and it could be a beacon for their brand in any other store. After our Industrial Designer and an outside contractor feverishly whipped this up, below is what we have to show for it.